Michael Dumlao is an artist and performer who serves as the Director of Brand for Booz Allen Hamilton where he leads brand research, strategy and activation for this global leader in engineering, cyber, data science and management consulting. He has led digital transformation, marketing and creative development for the DoD, the FBI, DHS and IRS amongst others. He chairs the firm’s LGBTQ Forum “GLOBE” and is a faculty member of OPM’s Institute for Federal Leadership at Georgetown University. An advocate for arts and social justice, he serves on the Gay Men’s Chorus of Washington Board and is a speaker for the National Queer Asian Pacific Islander Alliance. He studied photography and multimedia design at the Sydney College of Arts and has a Bachelor in Fine Arts from the University of California, Santa Barbara. He received his Masters in Communications from Georgetown and is an alumni of the Kellogg University Executive Scholars Program. Born in the Philippines and raised in Australia, he currently resides in Washington, DC with his Peruvian husband and a 10 pound rescue named America the Dog.
Charlie’s years of experience in the trenches of old media include working in advertising in New York at such media goliaths as BBDO Worldwide and Condé Nast, to producing sitcoms and dramas at Sony Pictures Entertainment, Paramount Pictures, Warner Brothers, Dreamworks and Oscar-award winning indie production companies, to event management at the Sundance Film Festival.
After spending several years in corporate law in document review at global firms (White & Case, Clifford Chance and Wachtel Lipton, to name a few), Charlie segued seamlessly into tech and new media as a web video producer where she co-created and co-produced experimental video projects such as an 8-hour live webathon for the 2008 presidential election and numerous web video series. Soon thereafter, Charlie launched ArtofTalk.tv (a site that brought the vast world of tv, web and radio talk shows online to Users in bite-size video snippets of debates and interviews in social media).
Served Fresh Media™ (a New York-based company that provides digital media strategy, product development, and branding across platforms including social media, mobile, and live-events) was a natural next step in her creative and media evolution. At Served Fresh Media, Charlie and her team provide digital strategy, senior management advisory, team building and training, strategic partnerships, and product development for startups and brands. Clients Served Fresh Media has worked with include IBM, New York Press Club, Digital Media Wire, Digital Flash, and It’s About Time, among others.
In the Fall of 2016, Charlie launched Tech2025 to educate entrepreneurs and consumers on the next wave of disruptive, emerging technologies that are expected to drastically change our world in the next decade (AI, machine learning, driverless vehicles, IoT, blockchain, VR, etc.), through live-events and interactive workshops with industry experts. The mission of Tech2025 is to help entrepreneurs and the general public to understand and embrace emerging technologies.
Tom Fuge is a commercial real estate broker with over ten years of industry experience. He has completed over 200 leasing transactions with clients across several industries including trade associations, law firms, government contractors, and Fortune 500 companies. In his current position, he is a Regional Senior Vice President based in Washington D.C. at Truss, a commercial real estate technology company. He is also a client advisor where he is focused on enhancing the workplace through amenity access and control. Tom earned a BA in Finance at the University of Vermont and an MBA at George Washington University
Mary-Claire Burick is a dynamic and strategic leader who focuses on building engagement and leading change. As President of the Rosslyn Business Improvement District, she spearheads efforts that define, enhance and continually improve Rosslyn for those who work, live, visit and do business there. Her focus on placemaking, activation and engagement has helped to revitalize Rosslyn, resulting in a thriving mixed-use neighborhood. Mary-Claire serves on several boards, including the Arlington Chamber of Commerce, and Northern Virginia Chamber of Commerce, where she co-chairs the Regionalism committee. She was named as one of Washington Business Journal’s Women Who Mean Business and has a certificate in Organizational Consulting and Change Leadership from Georgetown University and a BA in Communications from University of Delaware.
Frans Mahieu is the Global Marketing Director for Kimberly-Clark’s Corporate Human Resource department. Kimberly-Clark is an $18+ billion global company with iconic brands such as Kleenex, Huggies, Kotex, Scott, Cottonelle and Depend.
He is responsible for Kimberly-Clark’s internal and external employer brand and worldwide recruitment marketing. His responsibilities affect the engagement of Kimberly-Clark’s 41,000 employees and the hiring and employer perception of the company’s 200,000 applicants each year.
Frans joined Kimberly-Clark in 2007 as Global Marketing Director for K-C’s Health Care Business Unit. Before joining Kimberly-Clark, Frans spent 17 years as a marketing executive with Novartis in Switzerland and the U.S. Prior to that he was a marketing manager at Ralston Purina and Ogilvy & Mather Advertising.
Frans earned a MBA from the University of Georgia and a BBA from Nyenrode University. His work has been featured in Forbes, Ad Age and US News and World Report. Frans.firstname.lastname@example.org www.linkedin.com/in/fransmahieumarketer
Christine is the VP, HR Strategy and People Analytics at Hilton where she oversees a team committed to furthering Hilton’s innovative, best-in-class people programs by leveraging Team Member insights and data driven trends. She is responsible for core areas such as HR organizational reporting, HR Strategy development, and global Team Member surveying efforts. Most importantly, Christine is responsible for humanizing data and quantifying the impact Hilton’s people program is having on its Team Members both in and outside of the office. She joined Hilton in 2012, leading the Financial Planning & Analysis team. While in this role, Christine supported Hilton’s Initial Public Offering in 2013 as well as the corporate restructuring to spin off Hilton’s owned assets to a Real Estate Investment Trust in 2017. Prior to Hilton, Christine spent more than five years at Lockheed Martin in roles focused on financial reporting, program finance/operations, and international business development.
Christine has an undergraduate degree in Marketing and Finance from Georgetown University and an MBA and Masters in Accounting from the University of Maryland, Robert H. Smith School of Business. She lives in Arlington, Virginia with her husband and three young children.
A Principal and Co-Managing Director of Gensler’s Washington, D.C. office, Francisco is an award-winning architect who leverages his experience to help clients understand the critical links between workplace design, real estate performance, and business operations. By gaining deep insight into his clients’ operational goals, culture, and specific project objectives, he develops responsive real estate solutions that are cross-pollinated with expertise from other practice areas — such as brand design and consulting — to produce real estate plans that align with design implementation and drive business performance. Recognized for his ability to challenge design teams to think outside the box, Francisco is also passionate about client relationships and mentoring others in building their relationship skills. He received his Bachelor’s degree from the University of Maryland and his Master’s degree from Catholic University.
Cindy Bishop has over 20 years of Human Resources background primarily in Talent Acquisition, Total Rewards, HR Operations and Sales. She leads in partnership with HR Leaders and Marketing Leaders the development and vision of the ideal Associate Experience at CareFirst. Notably known as the “What if” innovator in the Human Resources Division. She works with passion and creativity to ensure associates are cared for – Our goal is to ensure our associates have what they need to be successful.
Prior to CareFirst, Cindy lead the operations in the NOVA & Maryland region of Adecco – the world’s largest Human Resources provider. She lead this division in sales and ran one of the top 10% of branches recognized across the nation.
Cindy continues to enjoy the relationship between Customer and Employee Experience and is on a journey to provide the best for all customers.
Greg Melia, CAE is CEO of the Customer Experience Professionals Association (CXPA), the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession. It has nearly 4,000 members in 70 countries around the world. Greg is passionate about associations, CX and creativity. He holds an undergraduate degree in psychology from The College of William & Mary, a master’s degree from the London School of Economics, and a graduate certificate in Creativity and Change Leadership from the International Center for Studies in Creativity at the State University of New York. He earned the Certified Association Executive (CAE) credential in 2004 and was named an Association TRENDS "Young & Aspiring Association Professional" in 2009.
Tara was cutting her teeth in customer experience before she even knew what it was. Throughout her 15+ years of experience across various roles, including communications (Milken Family Foundation, US Courts), brand marketing (First Book, Blackboard), and product development and marketing (AARP) she found herself consistently looking to the consumer for the right answers to tough questions.
Now trained in human-centered design and journey mapping, and experienced in conducting in-depth consumer research and experimentation, Tara has finally found the place she can let her customer obsession shine: leading cross-organizational CX projects aimed at improving, elevating and innovating the member experience at AARP.
Greg is an entrepreneur, author and speaker. He is currently Chief Strategy Officer at Cravety, and was formerly SVP of Experience at Yes& after Carousel30, a digital agency he started in 2003 which was acquired by the agency. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He has served as Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.
Greg’s latest book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience. His podcast, The Agile World, launched in early 2019 and discusses brand strategy, marketing, and customer experience.
Greg was named a 2018 50 on Fire winner from DC Inno as one of the trendsetters in Media, Marketing and PR in Washington DC. He is a regular contributing writer to Forbes, Social Media Today, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, iMedia Connection, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University and Virginia Tech.
When Mid-Atlantic powerhouse Miles & Stockbridge named Ed as its Chief Experience Officer in 2016, he became the first person among U.S. law firms to hold the role. The firm's client experience model was later published as a case study in the 2018 book "Innovations in Client Experience" by Wilmington's Ark Group. Ed previously served as head of brand and communications for Select Medical (NYSE: SEM), a public company with 43,000 employees. In 2011, while Ed was building an in-house marketing agency for the healthcare giant, the company’s CEO asked him to help design a sweeping change management effort around patient and employee experience. That became the Select Medical Way, the defining touchstone of how the $5 billion company continues to do business today -– with human-centered decision-making and culture at its core.
In 2018, Ed founded Cravety to help organizations reach business goals through an experience-led strategy. Ed frequently consults on the future of marketing, user experience, and talent branding strategy, and is a sought-after public speaker, trainer, and facilitator. He is the co-founder of the Baltimore/Chesapeake network of the Customer Experience Professionals Association and Hacking HR Baltimore.
Ed’s background includes communications and marketing leadership roles with the Fulbright Scholar Program, Johns Hopkins University, and JA Worldwide. Ed was also appointed director of outreach and communications for the U.S. Department of the Treasury by the President of the United States.
Traci Schweikert serves as the Vice President for Human Resources for POLITICO. She has been building best-in-class teams and organizations across a variety of industries for 25 years. Traci has a proven record of optimizing organizational development for industry-leading companies such as NPR, LexisNexis and McKesson Corporation. She is particularly passionate about leveraging communication and culture to create opportunities where talent is a strategic advantage, employees are valued, and people truly make a difference.
Traci received her undergraduate degree in Journalism from University of North Carolina, and holds several certifications including GPHR, SHRM-SCP, KFLA and Voices360. She serves on the Advisory Board for the Freedom Forum Institute’s Power Shift Project.
Adam Chen is the Senior Manager of Digital Strategy and Experience at TEKsystems in Hanover, MD. TEKsystems is a full-stack IT services company who embraces disruption and helps global clients navigate the quickening pace of technological change. In his role, Adam sets the strategic vision for the company’s digital presence and leads a diverse team of marketing professionals to execute the journey. Adam has 15 years of experience serving in a variety of design and technology-focused marketing roles working in and consulting for firms in finance, advertising, hospitality and government contracting. Along with his partner, Margeaux Anderson, Adam also owns and operates a small consulting practice, Measured Transformation, and serves the role of an outsourced COO and CMO for startups and other small businesses looking to scale. Adam’s passion is rooted in technological evolution, organizational psychology and networking with other innovative professionals.
"You can't think your way into new behaviors, you have to act your way into new behaviors." I work with Cravety's clients to help operationalize new behaviors we find critical to delivering customer experience and employee experience. Our learning models use compelling simulations to help bring to life the desired changes organizations need to transform into experience-led brands. Together with my Cravety colleagues, we combine human-centered design, neuroscience, and technology to unlock greater empathy and high performance.
Angela Anderson Adams has worked as a curator and arts administrator for over 30 years, half of those directing Arlington Public Art. Under her leadership Arlington Public Art has grown from being one of the first developer-sponsored programs in the country to an internationally renowned, award-winning public and privately funded program. The program contributes art and design enhancements to most major civic projects undertaken in the County. Prior to working for Arlington County, Adams served as Adjunct Curator at the National Museum of Women in the Arts, Washington, D.C., and Exhibitions Director/Curator for the Arlington Arts Center, Arlington, Va. She holds a B.A. in Art History from the College of Wooster, Ohio, and a M.A. in the History of Art from the University of Michigan, Ann Arbor.
Mike Smith is our Director of Real Estate, bringing nearly 25 years of industry experience and a successful track record in design, development, leasing, and management of landmark, urban retail destinations. Mike applies his expertise to advise clients every step of the way, including site analysis, strategy, execution, and leasing. Projects include the market district at The Wharf, the repositioning of The Collection at Chevy Chase and the redevelopment of the historic former Walter Reed campus. Prior to joining Streetsense, he was Vice President of Development for Williams Jackson Ewing, where he managed the company’s design, development and leasing efforts, including CityCenterDC. He holds a real estate license in DC and Maryland, and has previously served on ULI’s Baltimore Board of Directors and the City of Baltimore’s Lexington Market Task Force.
Geoff Livingston has worked as a marketing strategist in the Washington, DC region for 14 years. Dubbed a local blogging guru by the Washington Post, Geoff s Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC region. He successfully launched FortiusOne s GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna s bio using a diversified My Space and blogosphere campaign. He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.
JG is a Data & Analytics executive with international experience in architecting, delivering and managing enterprise software & data solutions. Extensive experience with applying AI and Predictive Analytics to drive business results and improvements. Worked with many Fortune 500 companies, mid-level organizations as well as start-us with a concentration in Healthcare, Banking/Insurance and Telecom. One of the pioneers in defining, building out and managing Software-as-a-Service platforms and organizations. Selected to join StartUp Health’s exclusive global army of Health Transformers.
Mike has an uncanny ability for understanding how to focus clients on not just where they want to be in the future, but what they need to execute today to achieve their aspirations. In his role, he designs new business architecture and workflows for employee experience (EX). Through cultural discovery and analytics, Mike leads our practice to help clients design blueprints that unlocks their full potential. His skillset spans marketing consulting, executive coaching and talent management services. As Chief People Officer for Millennial Media, Mike was responsible for all aspects of employee experience while doubling the size of the company during its IPO. Mike is a seasoned marketing executive, having worn many operating hats leading the strategy initiatives of icons such as AOL, Discovery Communications, Verizon Communications, The Carlson Companies and more. He has served twice as the president of the DC chapter of the American Marketing Association (AMA), chairman of AMA’s 2017 National Nonprofit Marketing Conference, and currently serves as a member of the AMA National Professional Chapter Council. Mike and his family reside in Northwest Washington, D.C. Mike can be reached at email@example.com.
Mike’s background includes roles as EVP of Business Strategy at the Gigawatt Group, Brand Strategist Consultant for Verizon’s Brand Global Launch, Director of Marketing in Digital Services for AOL, and Senior Manager of Enterprise Product Development at Discovery Communications.
Kristian Bouw is the Founder and Chief Storyteller of Notiontheory.com, an award-winning creative studio recognized for building immersive AR and VR experiences. As a developer and technologist with over 8 years of product development experience, Kristian has worked alongside national government, non-profit, and Fortune 500 companies to build meaningful experiences that address real problems. His work has been featured in national publications such as Bloomberg, Fast Company, and he regularly speaks around the US on the impact and benefits of emerging technologies at institutions including MIT, Harvard, and NYU. Kristian’s passions lie in human-computer interaction and the applications of emerging technology to training, education, marketing and collaboration. You can follow him on Twitter @kristianbouw.