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  • 8:30am Doors open 

  • 9:00am -  Welcome 

    • Greg Kihlström, President & Chief Experience Officer, Cravety

    • Susan Soroko, Arlington Economic Development

  • 9:03am: Employee Experience is the new Customer Experience 

    • Ed Bodensiek, Chief Executive Officer, Cravety

  • 10:00-10:45am: Keynote + Panel: Customer Experience is the new Marketing 

    • Keynote and Moderator: Charlie Oliver, Founder/CEO, Tech 2025 (Served Fresh Media)

    • Panel:

      • Mike Gardner, EVP Employee Experience, Cravety

      • Tara Townsend, Senior Advisor CX, AARP

      • Greg Melia, CEO, CXPA

  • 15 Min Break & networking 

  • 11:00-12:30pm:  The Power of Experiential Learning to Drive Brand Value: A Unique Learning Lab

    • Elfego "Go" Gomez, Experiential Learning, Cravety


Take in breathtaking views of Washington, DC and northern Virginia from the 30th floor vantage point of Convene in Rosslyn.

Lunch will be provided to all attendees.


  • 1:30 - 2:15pm: Keynote + Panel: AI & the Future of Technology 

    • Keynote and Moderator - Geoff Livingston, Livingston Campaigns

    • Panel

      • Adam Chen, TEKsystems

      • JG Staal, President & Chief Data Officer, Cravety

      • Kristian Bouw, Founder and Chief Storyteller, NotionTheory

  • 2:15 - 3pm: Panel: The Future of Work

    • Keynote: Michael Dumlao, Director of Brand, Booz Allen Hamilton

    • Panel

      • Frans Mahieu, Global Marketing Director, Kimberly-Clark

      • Cindy Bishop, Director HR Strategy & Shared Services, CareFirst

      • Christine Maginnis, VP, HR Strategy and People Analytics, Hilton

      • Traci Schweikert, Vice President for HR, POLITICO

  • 3:00 - 3:15pm Break & networking 

  • 3:15 - 4:15pm: Panel: The Future of Placemaking

    • Keynote: Mary-Claire Burick, President, Rosslyn Business Improvement District  

    • Panel:

      • Moderator: Angela Adams, Director, Arlington Public Art

      • Francisco Gonzalez, Principal and Co-Managing Director, Gensler Washington DC

      • Cy Kouhestani, Senior Vice President, Brookfield

      • Tom Fuge, Regional SVP, Truss

      • Mike Smith, Director of Real Estate, Streetsense

  • 4:15  - 4:30pm : Keynote: The Agile Consumer and the Future of Customer Experience

    • Keynote - Greg Kihlström, President & Chief Experience Officer, Cravety

  • 4:30 - 5:00pm : CAPSTONE SESSION: Debut of the Experience Maturity Model. Where Do You Rank?

    • Ed Bodensiek, Chief Executive Officer, Cravety

    • Greg Kihlström, President & Chief Experience Officer, Cravety

  • 5:00 - 6:00pm: Happy hour and networking